While nearly all of the media attention around the College Football Playoff is focused on the weekly team’s rankings, the Playoff itself, and ultimately the National Championship, LDWW leveraged milestones throughout the year culminating at the College Football Playoff National Championship game in Tampa, Fla., including:

  • Extra Yard for Teachers partnership announcements in Atlanta, North Texas, Miami, Los Angeles, New Orleans, Orlando, Phoenix, and Memphis
  • Activities around Extra Yard for Teachers Week
    • ESPN GameDay/DonorChoose.org and Extra Yard for Teachers “flash funding” campaign for teachers in Knoxville
  • College Banner Program in Tampa
  • Extra Yard for Teachers National Summit
  • Extra Yard for Teacher 5K
  • Taste of the Championship
  • Playoff Fan Central
  • Audio Avenue
  • In-Game Recognition of the nation’s top teachers

Media results increased than 300 percent year-over-year from the impeccable strategy implemented by LDWW with 95 media placements in partner markets around the country, and another 75 media placements specific to the Tampa-market during the National Championship weekend.

Share this Project