For the first five months of 2017, LDWW embarked on “media blitz” to build and then maximize awareness for TreeHouse in Dallas. To accomplish this, LDWW established the TreeHouse brand with key media through one-on-one CEO media briefings, unveiled the Sustainable Home of the Future at NorthPark Center, built upon new and current brand equity in-market, and held a Grand Opening party for the ages.

Results

  • 66 media placements secured in a five-month time span
  • Reached an estimated audience of more than 17 million people
  • An additional 247 social mentions secured through influencer outreach, reaching an additional 1.5 million people
  • 83 percent of the coverage mentioned the unique/innovative products sold by TreeHouse
  • 89 percent of the coverage mentions TreeHouse as a first/disruptor/industry challenger
  • Helped secure more than 600 attendees to the grand opening

As Said by Media

“Revolutionary home decor store TreeHouse Dallas opened on June 1 with an unrivaled welcome party that felt more like a shindig at some swanky mansion than it did a retail launch.”
– CultureMap

“The all-inclusive strategy is intended to focus on drafting a better future for homeowners. Finding a way to build safe and healthy shelter for humans and the environment is “existentially urgent.”
– Park Cities/Preston Hollow People

“This ain’t your daddy’s home improvement store is it? Nor your grandpa’s for that matter, unless of course your daddy or grandpa happens to be Elon Musk. That’s not just talk. That’s real.”
– KXAS-TV (NBC Dallas)

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