The program engages Omni’s growing base of Millennial guests and gives them a compelling way to feel more connected to the brand when they book directly at OmniHotels.com. It also enables Omni to further inspire its associates in a heartfelt mission – partnering with them to make a difference in local communities.
Through Say Goodnight to Hunger, beginning in June 2016, for every stay booked directly on OmniHotels.com, Omni has made a donation to Feeding America that provides a family of four dinner for a week. Of each dollar donated, 90 cents directly benefit Feeding America affiliated food banks locally in the 42 communities where Omni properties operate.
Not only has the campaign earned numerous media placements, a top industry award, and inspired guests to book directly with Omni, most importantly it has helped each of its local communities. Say Goodnight to Hunger has the added benefit of engaging associates in a cause they can be proud of supporting – a cause that is important to them and their communities.
Nearly 6.3 million Total meals
More than 4,000 Associate Volunteers
Nearly 5,500 Associate Volunteer Hours