Campaign and Communications Management

The communications team works tirelessly on earned media efforts by promoting owned content and coordinating with networks and institutions on content sharing. The newsroom... Read More

Amplifying the Message

The team created a bevy of digital and print advertisements, as well as produced a radio and TV PSA that were leveraged through various... Read More

Creating and Sharing Stories

The team’s content strategy was to tell produce features that are broad, tell a story and engage. Another goal was to generate media interest... Read More

McKinney & Olive

Over the course of three years, the agency worked with the client to develop a flexible and fluid brand during the development and construction... Read More

Media Days

Each year, before the start of football, basketball and women’s basketball seasons, the Big 12 Conference hosts media from around the country to provide... Read More

Issues Advertising

In order to gain the most momentum upon their launch, the agency worked closely with the client to develop issues specific advertising strategies that... Read More


To attract viewers and to help people understand it is Okay to Say that they and/or their loved ones are affected by mental health... Read More

State of College Athletics Forum Series

Given the state of affairs in collegiate athletics on and off the field, the Big 12 Conference Commissioner and LDWW devised a game-changing strategy... Read More


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Champions for Life

In 2015, LDWW created and continues to manage Big 12 Champions for Life, a campaign that highlights the value of an athletic scholarship by... Read More