In February 2018, the National Football Foundation tapped LDWW to launch Football Matters, an unprecedented cross-platform marketing campaign to celebrate and share the stories of the positive impact the game. Football Matters spotlights and explains the many benefits that football brings to communities, schools, families, and individuals and the opportunities it provides.

Positive sentiment around the game of football has increased seven percent YoY vs. a two percent increase in negative sentiment over that same time period

The core strategic elements of the campaign include:

  • Newsroom and content house
  • Help unify the industry
  • Advertising