“Every detail of our brand launch – from modern design and brand architecture to executive presentations and internal communication – was flawless from start to finish. LDWW Group is a creative, responsive, and professional team who delivers outstanding results.”

Kathleen Beathard, Vice-President, Strategic Communications, Medical City Healthcare

Healthcare Corporation of America (HCA) entered the North Texas market more than 30 years ago with the purchase of Medical City Hospital in Dallas. HCA grew to own 13 hospitals in the North Texas region. To establish unity among all the community hospitals and compete in the competitive North Texas market, HCA needed a new name for the local system. They reached out to LDWW to develop a new name and brand strategy, launch the brand, and build a bold corporate identity to drive recognition and choice for the brand.